About Amazonia Charms

Deep in the lush landscapes Putumayo, near the edge of the Amazon rainforest, indigenous artisans create intricately beaded keyrings that bring to life the wild beauty of their homeland. These are not just accessories; they are miniature works of art, inspired by the flora and fauna of one of the most biodiverse regions on Earth.

The art of bead threading has been practiced for generations by indigenous communities such as the Inga, Kamëntsá, and Cofán peoples of the Amazonian foothills. Using vibrant, hand-selected beads, artisans meticulously craft delicate representations of iconic wildlife and native plants, such as:The Toucan – A symbol of the Amazon’s vibrant ecosystem, this bird represents joy and freedom in indigenous culture. The Orchid – Colombia’s national flower, known for its rare beauty and connection to the rainforest’s delicate balance. The Hummingbird (Colibrí) – Considered a messenger of good fortune and resilience, admired for its agility and connection to the spirit world. A Connection to Nature, Culture & Spirituality. Each keyring is crafted entirely by hand, following a time-intensive beading technique passed down through generations. The colors and designs reflect ancestral wisdom, honoring the harmony between people, animals, and the natural world.By carrying a handwoven keyring from Orito, you are not just holding an accessory—you are carrying a piece of Amazonian heritage, a connection to the rainforest, and a tribute to the skilled indigenous artisans who keep these traditions alive. Wear the Amazon’s spirit, woven in every bead.